For clarity, Wiki defines a chunk of my re-branding:
A newspaper of record is a major newspaper that has a large circulation and whose editorial and news-gathering functions are considered professional and typically authoritative. A newspaper of record may also be a publicly available newspaper that has been authorized or maintained by a government to publish public or legal notices, and therefore serves as a "newspaper of public record."As for "The Blog .." part, readers of The Sun will get it, especially those that have read it for decades, watching it's rather abrupt decline since Jim Camapanini took the helm. For those of you who are new to The Sun, or just minimize touching "dead tree" print products, I'll redirect you to a diary I did in October 2013, A Blogger's Sin (Link). The short of it is, in my opinion, our local newspaper is in its death throes. Instead of going out with some dignity, they have opted to go kicking and screaming, foregoing principles of journalism, while embracing a modern brand of "Yellow Journalism" that employs a reckless type of "political pornography" to boost circulation.
(bold mine)
Under Campi, The Sun has 'jumped the shark,' spiraling downward to the level of amateur hobbyists. I don't mean to disparage bloggers or the effort many put into blogging. The point is, a professional news organization is supposed to have so many more tools at their disposal. They are supposed to render a product that meets the standard of the "Fourth Estate." This is a function spelled out by our Founders, inscribed in our Constitution.
As the print news industry withers (Link), The Sun has seemingly opted to surrender to the easy road to black ink.
For example,